Answer:
Competition
Explanation:
Positioning strategy that focus on competition will try to create a perception that the product offer some sort of value that make it better compared to other competition.
White meat often considered as a healthier option since it lower in cholesterol and Saturated Fat.
By Creating the statement "Pork. The Other White Meat." , the advertising team wanted the people to see that pork is healthy and offer nutritional value as white meat , even though pork is a red meat and taste better.
